First, for the uninitiated, what is halal? In its broadest sense, it applies to anything that is “permitted” or “lawful”and covers everything from food to finance to logistics. In a narrower sense, it covers anything made from animal products, especially food, personal care products and pharmaceuticals.
The race is on to establish powerful international ‘halal brands’. The stakes are high: by some estimates, the global market for halal products is worth $500bn a year.
But it’s a market strewn with confusion, as separate Muslim countries try to establish recognised standards and producers from outside the Muslim world also hurry to enter the market. That leaves many Muslim consumers crying out for reliable brands that will help them guide their choices.
As you may already know while there are no official statistics on halal production in New Zealand, nearly all of New Zealand’s red meat export slaughter premises are certified to undertake slaughter in compliance with halal requirements.
This gives the New Zealand red meat industry the flexibility to export different cuts from a single carcass to the best returning markets. The industry currently serves some 120 markets worldwide.
The 2006 census recorded 37,000 Muslims in total which includes a large number of New Zealand born Muslims as well as around 4000 who identified themselves as both Muslim and Pakeha or Muslim and Maori.
This group is made for anyone who would like to see New Zealand businesses deliver halal products. Please feel free to advertise halal certified products in New Zealand with proof so that we are able to enjoy New Zealand product’s freely and help make New Zealand economy better…!!
Why Halal meat is better: http://www.themodernreligion.com/misc/an/an_slaughter.htm